British diesel engine innovator, Cox Powertrain, has named Texas-based Elite Diesel Service as its first distribution partner for the company’s revolutionary new marine diesel outboard, the CXO300. As Cox’s US distributor for Texas, Oklahoma, and Missouri. Elite Diesel will play a key role in bringing its game-changing technology to market in this region.
Operating from two Texas-based facilities in Kemah and Rockport and representing a number of premium marine engine brands, Elite Diesel is highly experienced in marine diesel applications across the commercial, military, recreational and sports fishing sectors and are well regarded for their outstanding customer service and loyalty.
On finalising the agreement, Elite Diesel President John Bowen said, “We are delighted to be involved with Cox Powertrain and look forward to bringing this exciting new product to market. The product and partnership align well with the Elite Diesel goal of bringing enjoyable and reliable propulsion solutions across the boating community.”
Continuing he said, “It is a rare opportunity to be involved with a product whose introduction will disrupt an entire segment of an industry. A competitively sized diesel powered outboard engine has been long overdue for many applications. The CXO300 will bring new levels of safety, the total cost of ownership, efficiency, reliability, and torque to a broad range of boaters in different applications. Market interest has been strong in the pleasure craft, commercial, law enforcement, and military communities, each knowing the CXO300 will add value to their boating needs and experience.”
Cox Powertrain’s Business Development Manager, Joel Reid is currently developing the company’s global distributor network, which will initially focus on two key regions, the USA and Europe. Commenting on the significance of Elite Diesel’s appointment, he said, “We are very pleased to have forged this partnership with a company that has built an excellent reputation for marine service in their area. John Bowen and his team have grown the company considerably over the past years as a result of putting the client first and this is the type of service we are looking to provide when we launch the CXO300 next year. We are confident we’ve chosen the best partner in this region to deliver the high standards of service our clients expect.”